Tuesday, November 15, 2011

Christmas in e-commerce

Christmas can be hard on servers

If you're running an e-commerce website, you already know the pattern: during Christmas and Valentine's Day your revenue increases ten-fold, but so does the server load. Pages load slowly, customers are annoyed and so is your staff. Can this be avoided?

Handling more users doesn't necessarily mean getting more expensive hardware and moving from one server to another. More often than not, you can increase the efficiency of your existing infrastructure. Sometimes you could even lower the total cost of operation just by optimizing resource usage. This is equally true for servers and for other business assets.

We work with websites handling lots of traffic all the time. We know how to optimize them for speed, performance and scalability. We know how to test how much they can handle. If that's needed, we also know how to design a larger infrastructure tailored to your needs.

Google research shows that page load time increased by half a second causes a 20% drop in traffic. For e-commerce, more traffic equals more sales. Do we really need to elaborate?

Read more to learn what we can do to help you.

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